Spearheaded the development and launch of AP’s direct-to-consumer newsletter channel, amassing over 1.1 million users and diversifying content to broaden audience reach.

Pioneered the brand's expansion into Amazon Seller Store, generating a year-over-year channel revenue surge of about 23%, showcasing effective multi-channel eCommerce strategy implementation.

Accountable for the stewardship and optimization of 7-figure advertising budgets, achieving significant cost savings (25%) and operational efficiencies without compromising campaign effectiveness.

Drove response to the decline of third-party cookies, emphasizing AP's shift towards using first-party data and authenticated solutions. image

Led a site redesign project that elevated user experience, boosting conversion rates by 10-15% and increasing Average Order Value (AOV) by 19%.

Launched brand campaign across multiple digital platforms, including LinkedIn, TikTok, Instagram, and Facebook, leading to a tenfold surge in branded search volume.

Orchestrated a comprehensive brand strategy, aligning online marketing initiatives with business objectives to realize a 21% increase in brand engagement and customer conversion rates.