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Meet Brian

I believe growth comes from three things: seeing opportunities others miss, using data to validate what works, and delivering results you can measure. That's BB / iAR   . - innovative Analytical Realize - and it's exactly how I approach every client challenge.

DALL·E 2024-03-07 12.25.52 - Visualize a digital marketing campaign without including any

I've been in digital marketing for nearly two decades, which means I've lived through everything – from the Wild West days when we were all figuring out banner ads to today's AI-powered campaigns that would have seemed like science fiction back then.

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Along the way, I've had some pretty incredible runs. At the Associated Press, I helped orchestrate their digital transformation (Axios and AdWeek took notice), turning a legacy news organization into a modern digital powerhouse. At the National Society of Leadership and Success, I launched their very first brand awareness campaign, which drove a 10x lift in branded search and completely expanded their reach. And at SureFit Décor, I proved that even home décor can be exciting when you know how to connect with customers online.

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But here's what really drives me: I'm obsessed with that moment when data reveals something unexpected, when a creative idea actually works, and when you can point to real numbers that show you've made a difference. Whether I'm leading teams or diving deep into the latest tools and trends, everything comes back to one question – how do we grow?

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Explore my professional journey and view a SHOWCASE .

Meet Some of My Clients

  • The Associated Press

  • NSLS

  • SureFit Décor (Hollander)

  • Zeta Global

  • Digitas Health (Publicis)

  • Rich Dad Poor Dad

  • Sanofi Aventis

  • Novo Nordisk

  • UCB

  • iMarketing Ltd.

  • eDiets

  • The Week

  • Jenny Craig

  • Esurance

  • Proactive

  • Guthy-Renker

  • Cindy Crawford Meaningful Beauty

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